tokin' jew

Tokin’ Jew is a modern Cannabis brand made by Jews, for Jews, and anyone else who likes to get chai. I had the pleasure of taking this brand from a small "highdea" to a well-loved brand that's been featured in Jewish Museums, journals like Forbes and The Jewish Chronicle, and Instagram feeds across the globe. 

Tokin' Jew started as a meme page that occasionally held t-shirt competitions. I responded to one with a design that read "Let's Get Chai" and Tokin' Jew responded back with "We love this. Can you help us with our brand?" Since then, we've created a slew of new products, from smoking accessories and homewares to apparel and edibles, all of which are now housed in cohesive packaging that echos the brand's voice and firmly establishes Tokin' Jew as the authority on the intersection of Jews and Cannabis.

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At Tokin' Jew, every day is a High Holiday.

Creative Director: mitch wiesen
photographers: Tom Ammon & Nikai Morales, T&C Studios
Bre Furlong, Infinite Milk Media