Queens was poised to transition from a D2 to D1 Athletics Institution and they needed a contemporary logo system laced with legacy to take them there (and to look good on ESPN). 

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Inspired by the imperfect tails on Qs in old sign-painter catalogs, I crafted a custom letterform and two wordmarks that strike the right balance between historic and modern; exuding heraldry and legacy, without sacrificing any of its contemporary edge. 

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I built out that custom Q into the acronym QUC for use on their scoreboard, and into the word QUEENS, which has since been implemented as their primary institutional logo. I even designed them an energetic script wordmark for their team name Royals.

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With the ability to fully customize their new uniforms and gear, I couldn't resist the opportunity to design Queens University a set of custom numerals. I built them out in three distinct styles, for future designers to really have fun with.

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When all was said and done, they even let me design their new basketball court.

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It was a Royally big undertaking, but we gave Queens a recognizable new identity system everyone could see themselves in (even Rex, their beloved lion mascot.)