Kristen Sachs and Hannah Dillon started Broad with the mission to exemplify and amplify values they hold dear: Philadelphia grit, world class work ethic, and a commitment to creativity without the ego and attitude.

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These Broads were deserving of a logo as carefully crafted and authentic as their own branding work, and I was more than happy to jump in with some new takes on a philly-classic: blackletter type.

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We rounded out the logo system with some delicious illustrations and limited edition merch.