Custom wordmark and logo system for Array, a shop that's bringing slow fashion to Philly with hand-knit garments and unique, vintage finds.

 

The wordmark is inspired by the soft, malleable, and delicate nature of a single thread, and the accompanying illustrative mark features three Art Nouveau inspired muses reveling in the fact that there’s no clear definition to where their bodies end and their clothing begins. This was an important concept to convey — that clothes should feel effortless and easy, like an extension of yourself, not something that you have to change yourself in order to fit into.