I had the privilege of rebranding my own workplace, VIA Studio. I took the lead on logo development, typography, colors, and illustration style, while Ashley Trommler led stationary design and Morgan Plappert led web design, all under the creative direction of Danny Cash and Jason Clark.
BRANDING – ILLUSTRATION
Escher Grotesk is a custom typeface inspired by the mind-bendingly impossible geometric illustrations of one of the world’s most well known graphic artists.
It alters your perspective and obfuscates your understanding of space. It’s a puzzle with no solution. A visual fallacy. A paradox.
This font was created as a promotional item for VIA Studio's first rebrand in 15 years in business. It received a silver award from the American Advertising Federation and was a finalist in the AIGA 100 Show.
It is currently still available for free download on viastudio.com.